34th Agora Youth Awards

34th Agora Youth Awards: The Search for the Philippines’ Next Gen Market Innovators

For more than three decades, the Agora Youth Awards has championed young Filipino talent and connected emerging marketers with the country’s dynamic marketing community. Now in its 34th year, the Philippine Marketing Association (PMA) carries this legacy forward with a renewed call to discover the young innovators who will shape what comes next in Philippine marketing.

With the theme “The Search for the Philippines’ Next Gen Market Innovators,” the 34th Agora Youth Awards celebrates more than creativity and achievement. It recognizes young marketers who can turn insight into ideas, ideas into innovation, and innovation into meaningful impact for business, communities, and society.

Anchored on the spirit of ONENESS, this year’s awards bring together the energy of the next generation, the guidance of the academe, and the experience of industry. It creates a platform where promising young talents can challenge conventions, showcase forward-thinking solutions, and demonstrate how marketing can become a powerful force for innovation and transformation.

The Next Gen Market Innovator is not simply someone with a great idea. It is someone with the vision to see possibilities, the courage to challenge what already exists, and the ability to create solutions that are relevant, purposeful, and responsive to a changing world.

This continuing legacy culminates at the 34th Agora Youth Awards Night on August 30, 2026, at the Vestibule, Newport Performing Arts Theater, bringing together aspiring young marketers, educators, industry leaders, and marketing professionals to recognize the outstanding individuals and teams who represent the future of the profession.

34 years of legacy. One community. A new generation of innovators.

The search is on. The ideas are emerging. The next generation is ready.

The future of Philippine marketing belongs to those bold enough to create what comes next.