Outstanding Achievement as Marketing Company of the Year
Considered the "ultimate corporate crown," this award recognizes companies showing flawless, holistic marketing brilliance to drive superior business outcomes.
Qualifications:
- Must be a Filipino-owned company with at least 51% ownership and a minimum of ten years in operation.
- Must have successfully marketed an original Filipino brand through innovative methods.
- Must be established and founded in the Philippines.
Outstanding Achievement as a Global Filipino Brand – “formerly known as Export Marketing”
Honors brands that achieve cultural resonance and build global communities, leaving a lasting Filipino footprint across the globe.
Qualification:
- Must be a company, founded in the Philippines, directly building an original Filipino brand in foreign markets
- Must have a proven track record of international operations for the past three (3) years.
- Must demonstrate an active promotion of Filipino values and the deepening of Filipino ties in their marketing efforts.
- At least 51% Filipino ownership.
Outstanding Achievement in Advocacy Marketing
Recognizes companies excelling in aligning their brand with prioritizing ethical practices, community development, and environmental preservation.
Qualification:
- Must be a Filipino-owned or Philippines-based company/ foundation in operation for at least three (3) years.
- Must have institutionalized advocacy programs that are attached to a brand and Filipino beneficiaries.
- Programs must have utilized marketing tools with success metrics and demonstrated significant community contributions.
- At least 51% Filipino ownership.
Outstanding Achievement as Social Enterprise
Honors organizations that blend commercial marketing genius with a scalable commitment to sustainably uplifting grassroots communities.
Qualifications:
- Must be a Filipino-owned or Philippine-based enterprise registered for at least three years.
- Should have a proven track record of addressing social issues through innovative marketing.
- Must provide measurable outcomes that demonstrate a positive impact on communities.
- At least 51% Filipino ownership.
Outstanding Achievement in Marketing Management
Awarded to corporate "marketing captains" who steer their brands to immense growth and market domination through sharp strategy.
Qualifications:
- Must be a Chief Marketing Officer or Executive with at least three (3) years in the role.
- The company must have shown exemplary growth under the nominee's leadership in sales, market share, and profitability.
- Must have implemented marketing innovations and impactful CSR initiatives.
Outstanding Achievement in Marketing Communication
Recognizes master storytellers and strategic communicators who break through digital noise with creative, integrated, and effective messaging.
Qualification:
- Must be a Filipino Marketing Communications Officer or Executive
- Must have case studies of successful marketing communications implemented over the past three (3) years.
- Nominee must have significantly contributed to their company and/or client's growth.
- Must be a Chief Marketing Officer or equivalent with at least three (3) years in the role.
Outstanding Achievement as an International Marketer – “formerly known as Overseas Marketing”
Celebrates individual Filipino leaders driving brand leadership directly on foreign soil.
Qualifications:
- Must be a Filipino marketing executive in a regional or global position for at least two (2) years.
- The company must have shown substantial growth in sales, market share, and profitability under the nominee's leadership.
- Nominee must be recognized for contributions to international marketing management.
- This award can only be won once.
Outstanding Achievement in Marketing Innovation – Disruptor Track (35 and Below)
Celebrates young visionary individuals who have abandoned traditional playbooks to spearhead cutting-edge technology, immersive AI, or hyper-disruptive strategies.
Qualifications:
- Age: Must be 35 years old or younger at the time of nomination.
- Nationality: Must be a Filipino citizen.
- Must have a proven track record of at least three (3) years in the marketing or entrepreneurial sector.
- Impact: Must demonstrate rapid career growth and bold market disruption through technology.
Outstanding Achievement in Marketing Innovation – Disruptor Track (36 and Above)
Celebrates established industry leaders who have abandoned traditional playbooks to spearhead cutting-edge technology, immersive AI, or hyper-disruptive strategies.
Qualifications:
- Age: Must be 36 years old or older at the time of nomination.
- Nationality: Must be a Filipino citizen.
- Experience: Must have a deep, proven track record of at least three (3) years of sustained industry impact.
- Impact: Must demonstrate long-term personal excellence, organizational transformation, and market reshaping through technology.
Outstanding Achievement in Entrepreneurship : Large Scale
For founders of massive corporate forces that define entire Philippine industries.
Large Scale Entrepreneurship Award Qualifiers:
- Business must have over 100,000,001 in assets.
- Must be a Filipino owner or representative of a business that has operated for at least three (3) years.
- Must have demonstrated exemplary business growth and innovation under the nominee's leadership
Outstanding Achievement in Entrepreneurship : Medium Scale
Honors mid-sized business heroes using marketing agility to punch above their weight and capture market share.
Medium Scale Entrepreneurship Award Qualifiers:
- Business must have 15,000,001 to 100,000,000 in assets.
- Must be a Filipino owner or representative of a business in operation for at least three (3) years.
- Must have shown exemplary growth in sales, profitability, and market share under the nominee's leadership.
Outstanding Achievement in Entrepreneurship : Small Scale
Celebrates the grit, hustle, and brilliant marketing resilience of boutique and small-scale business founders.
Small Scale Entrepreneurship Award Qualifiers:
- Business must have 3,000,001 to 15,000,000 in assets.
- Must be a Filipino owner or representative of a business operating for at least three years.
- Must have demonstrated strong growth in sales, profitability, and market share.
Outstanding Achievement in Marketing Education : Collegiate Level
Honors stellar college instructors and university departments molding undergraduate students into "day-one-ready" marketing professionals.
Qualification:
- Must be a Filipino faculty member teaching marketing for at least five (5) years in a duly accredited collegiate institution in the Philippines.
- Must have made notable contributions through research, curriculum innovation, or publications.
Outstanding Achievement in Marketing Education : Continuing Education
For master postgraduate professors, researchers, and executive mentors pushing the advanced academic evolution of marketing science.
Qualifications:
- Must be a Filipino faculty member teaching marketing for at least five (5) years in a continuing education institution in the Philippines.
- Must have contributed significantly to the field through research, curriculum development, or academic publications.
